Virtual business events are becoming more widespread these days, owing to the
increasing popularity of the digital world. You may build true connections and allow your
employees to relate in a personal way with a virtual corporate event. This event could
be for virtual team development, marketing, or any other promotion of your brand or
company.
If you’re a corporate organizer for your firm, here are some practical suggestions for
making your first virtual corporate event a success:
Select a Location
Even if the event is held entirely online, a physical place is required to host it. The main
difference is that your audience does not need to be present in person. This means you
have more options when it comes to venue selection because the location does not
have to be large.
What matters is that the host is able to fit into the venue and has a reliable internet
connection as well as the other technological devices needed to broadcast the event.
You can even live-stream from your home or office if the sound and lighting are
adequate. To make it more professional, you’ll also need a proper backdrop.
But what if you want a more formal stage and set? You may need to rent a venue in that case. Many organizations now provide a virtual studio where you can conduct any
type of event, including virtual corporate entertainment. The virtual studio has all of the
necessary professional equipment, such as screens, a digital lectern, furniture, and
lighting. If you’re holding a large company virtual event or an important awards
ceremony, this is critical.
Keep It Simple With The Technology
The plethora of technologies allows for the hosting of a virtual event. It’s ideal to use a
technology you’re already comfortable with. If you’re in a hurry and want to employ a
difficult tech platform, you risk disrupting the program’s flow. Instead of learning how to
use technology, you can use the extra time to improve your existing skills.
If your audience understands how to use the technology platform, they will love it even
more. This helps individuals concentrate and stay interested in the virtual event.
Meanwhile, it might be ideal to use social media networks, with which your staff is already
familiar. In that manner, your event may be tailored to what people can effectively
use.
Break up Long Events into Manageable Chunks
Instead of cramming the event into a single day, consider breaking it up into smaller
parts. Spread the event out over four or five days so that your audience isn’t glued in
front of the screen the entire time. One to two hours of screen usage every day, or even
20 minutes per day, may be sufficient.
You must also make the event educational to entice them to attend. Use alternate
delivery methods such as podcasts and other digital information after that. While
viewing digital information, your staff can go about their daily tasks.
Because the attention span of your audience is shorter in the digital age, you should
make each piece of information appealing, well-organized, and brief. In addition, for
every 10-15 minutes of presentation time, add one instance of audience participation.
You can ask them to participate in the chat twice or three times, submit a question or
vote in a poll.
Publicize Your Event
Despite the fact that it is a work event, you must inform the intended attendees of the
event. Make sure to publicize the virtual event weeks ahead of time.
To ensure that everyone can read it, use your announcement boards or tech platforms.
Add it to the events calendar if you have a virtual calendar that synchronizes with your
employees. This way, they’ll be notified automatically on the day of the event.
Because some employees may not be able to view your news on the same day you
made it, you may wish to pin it to your communication channels. This will allow people
to plan ahead and coordinate their responsibilities during the dates of the event.
Conclusion
Hosting a company's first virtual corporate event could be a significant step toward
adopting digital business trends. It’s also a good idea to be prepared because this will
allow you to interact with your virtual staff or clients. To make your first corporate virtual
event a success, consider the suggestions above.
